Beginning Luck or Timimg?

When coordinating a marketing campaign there are many of tasks that need may need attention. Timing and action are very important. If you mail out pieces to a group of people, be sure to follow up. Depending on your widget, sometimes the good ole fashion phone call can be effective, secondary mailing that consissts of only a post card. An Airstrike is always followed up with ground support. Also, Do not rely on one campaign. Try a couple that can be measured. You'll find that correct follow thru can make the difference on being successful or failure. Most of all, if the ROI is acceptable, keep the campaign and critique each one with it's results and build.